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About us
ECO-merce is a European Erasmus+ project designed to support the transition of the agri-food sector towards a more sustainable and digital future. The project focuses on helping agri-food producers and SMEs integrate sustainable marketing practices into e-commerce, responding to the growing demand for transparency, ethical production, and environmentally responsible consumption.
By combining sustainability principles with digital innovation, ECO-merce bridges the gap between what consumers expect and what businesses are currently able to deliver online. The project brings together universities, training organisations, industry representatives, and agri-food experts from across Europe to co-create practical tools, training programmes, and strategic frameworks.
ECO-merce ultimately aims to empower agri-food actors to transform sustainability into a real competitive advantage, while contributing to more responsible food systems and informed consumer choices.
Our objective
The ECO-merce project pursues a clear ambition: to equip agri-food actors with the skills, tools, and strategies needed to succeed in a sustainable digital marketplace.
Its main objectives are to:
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Strengthen sustainable marketing skills by identifying what consumers value and aligning business practices with these expectations
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Support digital transformation by enabling agri-food actors to effectively use e-commerce and online marketing tools
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Develop practical training solutions that combine sustainability, marketing, and digital competencies
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Guide long-term change through actionable roadmaps that help businesses integrate sustainable marketing into their strategies
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Enhance vocational education and training (VET) by providing innovative, industry-relevant learning resources
Through these objectives, ECO-merce contributes to both the green and digital transitions of the agri-food sector while supporting competitiveness and resilience.
Our work structure
WP1 - Project Management
WP2 - Value-Driven Skills Framework for Sustainable Marketing in e-Commerce for Agri-food Actors
WP3 - Sustainable Marketing in E-commerce Toolkit for Agri-food Actors
WP4 - Roadmap for Sustainable Marketing in e-Commerce Agri-food Actors
WP5 - Dissemination and Sustainability
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